The idea came to Tiana in 2024, the same year she officially formed the LLC. By 2025, she'd launched sales. Every bar is handcrafted with sea moss, aloe vera, turmeric, and senna leaf — ingredients she chose specifically for their effect on inflammation and itching. Since using it, her son has seen minimal flare-ups, and customers have reported the same relief, including one mother who used it on her newborn's eczema-prone skin.

"This is something that I felt like God placed in my heart to make, and He gave me the tools to make it," — Tiana

Tiana has built Beauty Forr Ashes entirely on her own — no outside investment, no paid advertising, just word of mouth and results. She's earned nine five-star Google reviews and recently completed a cost-plus pricing analysis that led her to correct her pricing from $10 and $8 to $17 and $11 per bar, a shift that reflects the true value of what she's making. She handles every part of the business herself, from production to marketing to business development.

"I started from the literal bottom. I had to learn everything. No one's there to really help you — you have to look for yourself. This is your business. This is your baby." — Tiana

Along the way, she's also had to face fears she didn't know she had. Becoming the face of her own product meant overcoming a fear of public speaking — something she calls one of her biggest accomplishments to date.

Tiana is putting the Hustle Grant funds toward two priorities: bulk production materials to lower her per-unit costs, and her first paid social advertising test on Instagram and TikTok. Both moves are aimed at helping her reach more families who could benefit from what she's built — while she continues developing her next product, a new scent.

"With God all things are possible. If you submit, He transforms you in a way that the things you think you couldn't do, you can do. If I can do it, you can do it." — Tiana

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